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 Creating commercially innovative concepts for global brands. 

Matthew Abbott

Creative Direction


With over 25 years of industry experience working across all disciplines of design and development, Matthew Abbott has a long track record of successful product implementations for some of the worlds most iconic clothing brands. He has successfully lead design teams in Europe and North America and has coached some of the industries leading talent to drive global brand initiatives. With a unique ability to marry the commercial needs of a brand with an inspiring creative narrative he creates product stories that not only resonate with consumers but also drive brands revenue.  Now based in the UK he spends his time traversing the globe working with inspiring companies to create industry leading products and marketing strategies.


Jacob McCabe

Product Design


Design runs through the veins of our product guru Jacob McCabe who has been refining his craft for the last 20 years. Not only has he designed for some of the industries most iconic and innovative brands but he also continues to design and develop products under his own contemporary label MODERN SVRPLVS. With a breadth of experience that covers everything from streetwear to activewear and denim to accessories he is a uniquely gifted designer who brings a wealth of knowledge to any design related project. Jacob is currently based in L.A where he regularly brings us up to speed with what is happening on the U.S west coast.

Sundeep Ramudamu

Content Creation


With over 20 years of industry experience spanning all facets of product communication and development our content creation expert Sundeep brings with him a girth of technical knowledge and creative know how. A natural problem solver with an extraordinary eye for detail, our multi skilled presentation expert has all the right tools to create the ultimate story telling experience. 

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Paras Gupta

3D Apparel & Virtual


Paras is our denim and visual design expert who not only has an insatiable appetite for mens fashion but also is an industry expert in 3D design and virtual sampling. He has worked with a range of companies and clients, creating innovative designs and pushing the boundaries of what is possible in the apparel sector. Additionally he has a deep understanding of fabric, its properties and how it can be manipulated to create innovative designs in both the real world and the virtual.

Nicole Murray

Womenswear Design


We are so lucky to have Nicole Murray onboard as our womenswear guru. Nicole comes with over 25 years of industry experience covering all facets of womenswear from denim and surf to dress and tailored. Her knowledge of textiles is second to none and she comes with an unrivalled mastery of global trends and colour. When not designing Nicole is a passionate surfer and spends her weekends catching breaks on the Jersey shore.


Jane Ibarra

Head of Raw Materials


We are excited to welcome Jane Ibarra to the A.D.S.22 family where she will head up raw materials development. Jane joins us with over 20 years of industry experience leading fabric R&D teams for brands such as Victoria's Secret, Banana Republic, The Gap, Club Monaco and Calvin Klein. Her extensive materials expertise is incomparable and spans all disciplines of our industry from mens and womens  wovens and knits to denim, active and underwear.

In addition to her raw materials expertise she has also successfully led design teams for Calvin Klein and Yeezy Gap. 

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